Data Analyst

We are looking for a talented Data Analyst (User Acquisition ) to join the Online Advertising team in Prague. The ideal candidate for this position will be motivated, detail-oriented, and excited about website and online data and will help to manage global campaigns.

ABOUT POSITION

• You will closely cooperate with go to market team, product owners and data analysts.
• You will actively work with insights from website analytics and user testing outcomes and formulate recommendations.
• For the pilot and global launch of the new product we look for data analyst with the main focus on website and campaign analytics.
• Contract
• Prague / remote

RESPONSIBILITIES

• Participate to cover E2E user journeys from multi device data perspective (from ad serving systems to internal user behaviour data) for all sources of traffic – to keep the knowhow of the logic and strategy of go to market analytics
• Implement GTM, setup or check Google analytics before any release and before and during the campaigns or experiments
• Implement, setup or check other website analytics tools like Google optimize, Hotjar etc.
• Do the first line GTM data dashboards/reports
• Generate dashboards and performance reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater team and main stakeholders

REQUIREMENTS

• Minimum 2-3 years of the website analytics experience, advanced knowledge of GTM, GA, Firebase including implementation experience.
• Strong understanding of digital marketing principles and methodologies from data management perspective, understanding of web development and campaign management
• Liaise with cross-functional teams on a variety of advertising and departmental projects
• Knowledge and understanding of global ad platforms (Google, Bing, Facebook, DoubleClick, Yahoo)
• Experience with A/B testing tools is a plus (e.g. Google Optimize, Adobe Target, VWO)
• Proficient in Microsoft Office, specifically Excel (pivot tables, graphs, formulas, etc.) and at least basic knowledge of SQL.
• Ability to clearly communicate with the team and management
• Entrepreneurial spirit and ability to work in a fast-paced environment
• Ability to share knowledge and work on a team
• Knowledge and understanding of web analytics suites (e.g. Google Analytics, Microsoft Power BI) Must be creative, detail-oriented, analytical, organized and results-driven
• Fluency in English

WHAT CAN YOU EXPECT?

• An interesting job in an international team of a growing and very successful company
• An exciting product portfolio
• Opportunities for professional growth
• Dynamic international work environment
• Great benefits: food and drink provided all day by the company, game room, music studio, fitness center, golf simulator, library, language lessons and much more
• Flexible working hours, home office

ADVANTAGES OF COOPERATING WITH INTEGRA

• We are a stable company with continual growth
• We collaborate with more than a hundred local and foreign companies
• We rely on a friendly and individual approach
• Our company also manages custom development and penetration/performance testing
• Tax and accounting advice are provided free of charge
• You can experience great team buildings with us such as barbecues, rum tastings, sports activities, and more